Chelsea Candelaria

Pioneering Leader in Cannabis Consulting and Equity Programs

Chelsea Candelaria is a dynamic force in the cannabis industry, bringing over a decade of experience in leadership, strategy, and growth. With a career spanning critical roles in brand development, operations, and community engagement, she has become a trusted consultant and executive, particularly known for her work in social equity support and sustainable business practices.

Since 2018, Chelsea has been at the forefront of the rapidly evolving cannabis sector, playing a pivotal role in launching successful brands, including Chemistry, where her innovative strategies garnered national attention. As interim CEO of SF Roots, she navigated the challenges of a newly regulated market, opening new sales channels and enhancing brand recognition through strategic marketing initiatives.

Currently, Chelsea serves as the Chief Operations Officer for Oakland Extracts, where she designs and implements comprehensive business strategies that drive performance and growth. Her leadership ensures that the company meets its operational goals while thriving in its vision of sustainability and community engagement.

As a Board Member and Director of Brand Communications for the Equity Trade Network, Chelsea champions efforts to maximize member engagement and develop sustainability frameworks. Her work underscores her commitment to fostering equitable opportunities within the industry through collaborative sales and marketing strategies.

Chelsea’s expertise extends to consulting roles with the City of Oakland, Mendocino, and Los Angeles, where she has served as a grant and loan underwriter for equity programs. Her consultancy work with Golden Flowers Consulting Group further highlights her ability to optimize operations for small to medium-sized cannabis enterprises, focusing on standard operating procedures and system development.

Her educational background in Integrative Biology from the University of California at Berkeley, along with certifications in digital marketing and IT, equips Chelsea with a robust technical foundation. Proficiency with tools like Hubspot, LinkedIn, and ASANA enhances her effectiveness in CRM management and project oversight.

Through the CORE Sacramento program, Chelsea is poised to significantly impact cannabis business owners and industry players in the greater Sacramento area. Her blend of strategic acumen, industry knowledge, and commitment to equity makes her an invaluable asset to the program and its participants.