Javier Hernandez

Pioneering Social Equity in the Cannabis Industry

Javier Hernandez is a distinguished first-generation Mexican-Japanese entrepreneur, renowned for his leadership and advocacy within the cannabis industry. As the CEO of Humble Root, a premier cannabis delivery service based in Sacramento, Javier has successfully driven the company's growth and innovation, ensuring compliance with complex regulatory landscapes while implementing cutting-edge technology and marketing strategies.

With over a decade of experience spanning both the legacy and regulated cannabis markets, Javier has a proven track record of championing social equity and inclusivity. His work is deeply rooted in fostering community relationships and creating opportunities for underrepresented groups in the rapidly evolving cannabis sector. This commitment is further exemplified by his role as a Board Member of the United Core Alliance, where he actively promotes education and training to empower all participants in the cannabis industry.

Javier's expertise extends to cannabis policy development and implementation. As the former President of the California Cannabis Couriers Association, he played a pivotal role in securing delivery-only language in Proposition 64, a landmark achievement that has significantly shaped the industry. His collaborative efforts with the City of Sacramento to establish standalone delivery licenses underscore his dedication to advancing equitable policies.

Bilingual in English and Spanish, Javier brings a unique multicultural perspective that enhances his advocacy for social equity. His leadership skills, coupled with his proficiency in technology and marketing, make him an invaluable asset to the CORE Sacramento program. Participants can benefit from Javier's deep insights into the cannabis sector, his strategic vision for business growth, and his unwavering commitment to fostering an inclusive industry environment.

Javier Hernandez's extensive experience and diverse background position him as a vital resource for cannabis business owners and industry players in the greater Sacramento area. His innovative approach and dedication to social equity continue to inspire and positively impact the cannabis community, making him a key contributor to the success of the CORE Sacramento initiative."