Lesley Nickus

Empowering Cannabis Brands Through Strategic Content and Social Equity Advocacy

Lesley Nickus is a seasoned expert in brand strategy, content creation, and digital marketing, with a deep commitment to advancing social equity within the cannabis industry. With over eight years of experience, Lesley has become a trusted consultant for businesses seeking to enhance their market presence and community engagement.

During her tenure at Weedmaps, Lesley made significant contributions as Senior Manager of Brand Strategy. She spearheaded national campaigns, including the acclaimed ""Tumbleweeds: With Killer Mike,"" and launched WM Learn, an educational platform that successfully doubled its audience within two years. Her role as the first president of WM Flor, Weedmaps' Latinx employee resource group, allowed her to collaborate closely with public affairs and social impact teams, driving initiatives that raised awareness of social equity issues.

Lesley's innovative storytelling skills were showcased in the production of ""Uprooted,"" a docu-series shedding light on the challenges faced by social equity operators and medical patient groups due to the complexities of legalization. Her ability to craft impactful messaging has positioned her as a content subject matter expert in cannabis science and product selection, resonating with diverse audiences.

As the founder of Scary Plants Media, Lesley now consults with small businesses, including cannabis brands and retailers. She offers strategic insights and hands-on content development, helping clients grow their market presence and strengthen their community ties. Her work is characterized by a focus on innovation and collaboration, ensuring that businesses not only succeed but also contribute positively to their communities.

Lesley's commitment to social equity and content-driven marketing makes her an invaluable asset to the CORE Sacramento program. Her expertise empowers equity entrepreneurs to navigate the complex landscape of the cannabis industry, overcome barriers, and achieve lasting success. With a professional yet warm approach, Lesley Nickus continues to inspire and drive positive change, making a significant impact in the cannabis community and beyond.